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Wishes Come True With Gift Certificates

A growing number of gift givers and recipients alike are selecting gift certificates as a gift. A recent national survey conducted by International Communications Research found more than 70 percent of adults like receiving gift certificates. More than 70 percent also reported they would prefer to receive gift certificates from employers or business associates rather than having a gift selected for them.

Given their popularity, it's no surprise shoppers can now purchase gift certificates and gift cards everywhere, for everything - from gas stations to fine retailers. In fact, according to the survey, more than 60 percent of adults are likely to purchase gift certificates as gifts this year.

"Everyone appreciates a gift certificate," said Michael Ahern, chief executive officer of "A gift certificate allows the recipient to select something they really want or need. Gift givers also benefit because they can get their shopping done quickly and know they are purchasing a gift that will be used and appreciated."

Many companies have taken the convenience of gift certificates and gift cards one step further by creating universal gift certificates. Online gift source offers customers the SuperCertificates, which can be redeemed at its web site or by phone for original gift certificates from hundreds of popular retailers and service providers, including Adidas, Barnes & Noble, Olive Garden, J. Crew, Restoration Hardware, and many more.

The Internet also provides a refuge for shoppers tired of fighting crowds in the malls and at the post office. Holiday shopping can be done online in a matter of minutes without leaving the home or office. SuperCertificates and gift certificates can be delivered with a personal message by standard or express mail. For last-minute shoppers, SuperCertificates and select merchant gift certificates can also be e-mailed.

People trying to find gifts for relatives they rarely see, or shop for bosses and coworkers, many consider joining the millions of others who turn to gift certificates as a solution. For more information, visit

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